Technical documents

Some clients simply go to a store to buy their new bicycle and they look for a sales person to guide them along the purchase process. These people are happy to get advice and they are not particularly worried about the technical specifications of the products. They know the basics and they leave the rest in the hands of the professionals. Others, on the contrary, need to have all the technical information possible, to be able to decide by themselves and choose a model or another.

The most technical customer, who has more experience, is not “a pain in the ass”, as they think in many shops. It is simply a client with a higher level of knowledge. A client who wants to use this knowledge to be sure he or she chooses the right product. Actually this is the right way to go shopping… at least the safest because this way you are not seen as an easy victim, someone to be taken advantage of by unscrupulous salespeople. You ask for the best technical documentation available, you analyse it and if you have any doubts, then you ask somebody from the staff. Generally these same clients also have a “favourite” salesperson, and they don’t tend to choose the friendliest but the one with the deepest knowledge of the products. This is why in any business it is important to have highly qualified staff, with good technical training.

On the other hand, there is all the technical documentation the brands offer the salespeople, with all the information there is to know about the product. Sizing and dimension charts, suspension settings, frame geometries, specifications, colours, etc. All this information is much more important than we think, and if the brand you carry does not provide it, it would be very advisable to create it yourself and give added value to the purchase process.





Many brands create the products and forget about the technical documents. For sure the looks of a product are very important, and therefore many brands focus their efforts and their investments in the photography of their catalogues and documents, but offering technical information is essential for the users and the salespeople, don’t forget it.

Many salespersons like the kind of clients who come to the shop without any knowledge of the product. Others, however, like the expert clients who only need to be given the most specific details, because they come with their homework done. In either case, the technical documents are of great importance and all the contents you can offer your clients will have a positive impact on many aspects of the purchase process.

Clients want to go to the best shops. If possible, with good prices, but above all, they want to get the most professional technical advice they can get. If you own a shop and decided to follow this strategy, you will have your clients happy and they will probably speak wonders of your shop because they received, receive and will continue receiving a personalized assistance and an excellent technical advice.


  We prepare technical documents for your brand, company or shop.

  We revise and improve the technical documents you are using right now.

  We create up-to-date documents for your clients, appendices, tutorials, reference charts, comparison charts, etc.

  We can do all of this work in any of the languages our agency offers, to provide a more complete service and improve the purchase experience wherever the client is from.