Online presence. The importance of the content

In today’s world, in which the concepts like online, real time, to be connected, virtual world, the net, etc… are so common, it may sound strange that a company does not have a webpage, is not on the social networks or does not have one or more employees dedicated to the online world. Well, in our opinion, the online world is just one more part of the real world, where things actually happen.
Online world can be considered as a shop window, a big encyclopaedia, even a big dump, or on the other hand a great opportunity to interact with your clients or friends. But let’s not deceive ourselves; behind each and every screen there is a person, a human. Who will be interested in your products is a person, who uses your products is a person, who complains when not satisfied with your products is also a person. This is why we need to analyse the advantages and disadvantages of having an online presence. Every company needs to take this seriously, just like the clients must be taken seriously. You will be communicating with your clients and the contents have to be up to the right standards. Think of something you want, of what you would like to find in the webpage of a product that has caught your attention. I imagine you would like the content to be up to the expectations.

Companies who want to make money with the idea of virtual marketing are promoting the creation of contents to “make profitable” your online presence (many of which are copied from other sites without permission, or even infringing the most basic rules of intellectual property). Contents that in the real world your company would never consider creating, would not waste a second on them. Contents to fill in, to keep the people entertained, to make the internet users stay on your website and consequently, not on your competitors one. The idea is to try and make the internet surfers stay trapped for ever on your island. There are also companies that just want you as an occasional client: “come in, buy and go”, if possible without disturbing much and allowing the company to please you at the lowest possible cost.

Do you think this is a good strategy?

The strategy of filling in and distracting, and why not say it, confuse, just like the strategy of catching the clients whatever it takes, to the point of considering they are “yours”, they are disreputable strategies. We can even call them immoral business strategies.

For example, when you buy a pair of wool socks because in the package they printed with big letters “Wool socks”, or “Pure wool socks” but reading the material composition you see they only have 30% of wool, what is your reaction? Disappointing, right? If 30% is wool, then the rest is made of other materials that do not cost the same, do not represent the same and do not perform the same way. They used an unscrupulous marketing strategy that many companies use to trick the clients.

Many companies excuse themselves considering that “not saying all the truth is not the same as lying”. Of course, but hiding key information from the consumers is a despicable practice in itself, and could even be considered a sort of fraud. Things must be told clearly so that everybody can understand them. Let’s get away from the currently popular marketing strategies, filling in policies, disguised fraud and be serious with what we offer and our online presence because in the majority of cases, this will be better than to be there for the sake of it.