Unnoticed marketing

One of the practices that has become more and more common is to create the commercial and promotional documents in advance. The documents are planned based on exaggerated features of the products, often hard to achieve by the production departments, but brands think: who cares? Why wait to have the product ready and tested, if we can start to publicize its strengths? It seems many brands are not bothered by this, they focus on selling, selling and selling no matter what. The narrow minded will say companies are to make profit. Of course, to keep clients happy is secondary. Why should we invest in that if we can save some money in development and then spend it on publicity, on selling a bill of goods.

Eventually, we will have the clients deceived, confused and especially disappointed. Do they not realize this is not the most appropriate way to act? Of course they do, but for most of them quantity goes before quality, which is left aside. Then we see the famous "Recall" campaigns through which hundreds of products have to return to the factory because of concept, design or manufacturing flaws. However, you can bet the marketing in which they boasted all the wonders of the product, that was 'flawless'.