Product analysis

As the saying goes, two heads are better than one. To look at a product and analyse it seems an easy task, yet checking it closely to obtain the information needed to approve it, to improve it before its release, or plan future improvements for later releases is a more complex matter.

A product might have design or manufacturing errors, but may also have concept errors. This is why analysing it prior to its manufacture is a must, or even if it is too late for that, analysing it before its release could save you from having many problems or even have to do a recall and have the clients return their flawed product. In some cases these flaws are little things, in other cases they can have serious consequences for the clients. Therefore we believe that analysing the product, preferably at every stage of its development and before it is manufactured is mandatory, apart from showing the professionalism of your company and confirming that quality is important for you.

Bear in mind that investing some money in an early stage can offer you immensely useful information. Also, consider that if this analysis is performed by an external company it won’t be biased. Then you can decide what to do with the information, and apply changes or improvements on the product if they are necessary. An additional opinion from qualified experts will allow you to know the strengths of your product specifications, and even a comparison with other similar products from the competition. This way you will know if you are offering the market something remarkable or if you are just one more. As you know your competitors are not sleeping while you develop a product and it is likely that they have their own concept models on their desks, and probably some confidential information about the product they intend to launch next.




Industrial espionage? Well, if nobody went into their design departments and no files were stolen, the information was probably released –with or without permission- by an employee. Be careful, as often companies try to generate interest by posting online some ‘Spy’ images or files but end up showing too much. If your marketing department suggests releasing information of a product in development, do not give in and give clear instructions to your employees to avoid these absurd practices. This way you will save the surprise factor for when you present your product and avoid bad surprises with copies and/or patent filing. Your competitors will analyse every detail of your products, even from an image innocently shared in opinion forums.


  We analyse your products to find flaws of different sorts and report the information to the corresponding departments.

  We analyse products of the competitors and compare them to the products of your company.

  We propose improvements or solutions, we offer fundamental information for a future update.

  We plan a course of action to introduce all this information without altering the process. Being an external company, the information will not be biased by any of your departments.