Press release
When it comes to presenting a new product, the
more direct and effective way to do it is with a press
release. It is an effective method but it must be carefully
planned. What is being said and how it is being said is what
matters. Furthmore, carefully consider how much information to
give and which cards to show. It would be ideal to find a
balance, as not many people will read a very long text, full
of technical specifications, or if it exaggerates the features
and benefits of the product.
A good press release is like a good cooking recipe, carefully
balanced. Then, where should we begin? Be direct, precise and
concise. Play with your message, give the techies the details
they want, tell the passionate what they want to know, give
the retailers what they ask for, give each of them a bit of
useful information, just enough to catch their interest and
don’t forget to provide a link (which works!) and take your
readers to the page of the product with the complete
information about it.
Oh, and if you want to make it great, do it in several
languages to reach as many people as possible.
We create press releases appropriate for every company, every
product and every medium.
We prepare all the press releases in all of the languages of
our translation services. (Check the information on
translation services).
Our translators will ensure your message is delivered with
clarity and purpose.
Use our vast list of contacts to reach a greater number of
publications, websites, blogs, etc…
